What does your brand identity say about your business?
As a brand design agency servicing a variety of different industries, we understand the importance of your brand and the value it offers to your clients. Our brand identity design methods and strategies have been tried and tested.
Brand identity is every visual and physical element that represents your business beginning with the logo, through to print media such as flyers, business cards, signage, language and tone of voice.
Positivity grows through authentic customer experience and in enhancing how your clients interact with your business, your brand becomes a memorable experience that your clients will recommend to their connections.
Developing a strong brand identity comes down to a Single-Minded Proposition (SMP), think of this as your mission statement. It becomes the basis of how and why people interact with your brand the way they do. Your SMP will represent the quality of service that you uphold throughout your business.
Brand Identity Design Process
As we work on your brand identity design to effectively develop and build a visual language, we go through the process of researching, creating and refining concepts.
To effectively conceptualise, develop and strengthen your brand, we will work with you to come up with the initial visual language for your brand. Working collaboratively with you, we will go through the following process:
Competitor Analysis and Research
We benchmark your brand identity by comparing your vision to your key competitors and identifying opportunities and direction for your brand to take.
This part of the process is a crucial starting point to how your brand’s visual language will come together as we continue to explore possible visual elements. Think of this as mood boarding on a more intense scale. We’ll explore from logo developments, colour palettes and everything in between.
After benchmarking, we will start the idea generation process for your logo, supplying multiple options for discussion.
Consultation and Refinement
We’ll share our options with you for review and refinement; typically, we work through three rounds of changes with you in this stage.
Brand Identity Design & Development
Once we establish a direction, we further develop the visual language of your brand – introducing a colour palette and supporting typefaces that complement your new brand identity.
Once we have developed your brand identity, and when it is finally ready to be rolled out, we will supply final files, colour palette information and any other elements developed or discussed.
Brand Identity Design
- Logo Design
- Brand Identity Design
- Brand/Style Guide Development
- Corporate Stationery Design
- Brochure Design
- Catalogue Design
- Signage Design
- Responsive Websites
- Back-End Development
- WordPress Websites
- Squarespace Websites
- Shopify Websites
- Marketing Strategies
- Social Media Marketing
- Google Adwords
- Business Card Design
- Corporate Stationery Design
- Letterhead Design
- With Compliments Design
- Facebook Page Branding
- LinkedIn Profile Branding
- Brand Awareness
- Advertising Campaign Management
- Social Media Strategy
- Social Media Page Management
- Facebook Advertising
Video & Photography
- Custom Photography
- Professional Videography
- Professional Copywriting
- Print Management